Enterprises

OSM Open Sports Management SA

Web www.oceanmasters.com

Email isla@opensportsmanagement.com

Phone021 693 82 62


PSE, EPFL site

PSE-I - 2nd floor

1015 Lausanne

Other

Responsible Miss   Isla McColl

Activity domain

OSM Open Sports Management SA manages and develops the marketing and commercial interests of the IMOCA ocean racing class of sailing boats (e.g. Vendée Globe, Barcelona World Race). It set up its Headquarters at the EPFL in Lausanne to draw on the town’s unique position in the world of sports and as a French-speaking market, and to develop the already strong links between the EPFL and the technical innovation of the IMOCA class.OSM’s first objectives include the development of a professional team of sports marketing experts and the setting up of a commercial vision for the class, including a strategic rebranding profile, an optimized event calendar, and an innovative new-media product. It will consolidate and develop new relationships within the scientific world with a view to maintaining and developing the innovation of the class and its scientific projects. (IMOCA -> www.imoca.org)

Keywords : IMOCA, IMOCA 60, sailing, Ocean Masters, Open 60, offshore, racing, Vendée Globe, Barcelona World Race, Transat Jacques Vabre, The Transat, Route du Rhum, Fastnet

Presentation

The IMOCA Ocean Masters World Championship

In 2014, the IMOCA World Championship has been rechristened the Ocean Masters World Championship. This new name reflects the desire to internationalise and further develop the circuit – a circuit already recognised as the world’s foremost for shorthanded offshore racing. Founded in 1991, and recognised in 1998 by the International Sailing Federation (ISAF), the International Monohull Open Class Association (IMOCA) is the class association for the IMOCA 60 monohulls (18.28 metres). Its membership comprises more than 30 teams, many sponsored by companies with global ambition and reach.

A renowned circuit

This newly branded series is based on a number of world famous oceanic races in which, for several decades, the sporting endeavours and heroic achievements of its participants have, frequently, turned skippers into superstars. The Vendée Globe, Barcelona World Race, Route du Rhum, Transat Jacques Vabre, Rolex Fastnet Race...around the world, across the Atlantic, double-handed or solo, ….all of these challenging events attract a strong media following, and huge crowds at start and finish race villages.

A new World Champion every two years

A new format for the championship aims to tie together events in the series, growing its media value and enlarging its international fanbase, by improving the communications during racing using state of the art technology platforms, including more onboard footage and mobile applications. Through this, the sailors’ extraordinary stories from the high seas can be better conveyed, thereby secure more following and media attention. With the Barcelona World Race and the Vendée Globe alternating every two years over a four year cycle, a new World Champion will be crowned every two years, at the end of these round the world races, that represent the pinnacle of the series. To become World Champion, a skipper will need to have accumulated the most points in Ocean Masters World Championship events over the preceding two years, these events each having a coefficient based on its difficulty. The first Ocean Masters World Champion will be crowned in 2015, at the end of the next Barcelona World Race.

The objective of the new approach is to create a series of events spanning the year to maintain a consistent spotlight on the exceptional IMOCA sailors and retain the attention of both media and fans. To do this, in addition to existing events, new races will be added to the schedule, the first of which is new Ocean Masters event - the Transatlantic double-handed IMOCA Ocean Masters New York to Barcelona Race.

All info on www.oceanmasters.com